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Social ads campaigns that turn clicks into customers

Strong creatives, precise targeting and constant optimization: social media becomes a real growth channel.

Social Ads Campaigns

Social Advertising: when visibility turns into results

Publishing content is not enough: growth requires an advertising strategy. At Codenex Digital & Web Agency, we design and manage Social Advertising campaigns on platforms like Meta (Facebook/Instagram) and TikTok, with one clear goal: generating leads, sales, or quote requests.


Strategy, creativity, and data: our method

We start with an analysis of your market and ideal audience, then build a campaign structure with measurable objectives (leads, qualified traffic, conversions). We create creatives and copy aligned with your brand and optimized to maximize CTR and conversion rate.


Continuous optimization and clear reporting

We monitor KPIs such as CPA, ROAS, CTR, and conversion rate, making adjustments through A/B testing on creatives, audiences, and landing pages. You receive clear reports and constant updates: you always know what is working and where we are improving.


Integration with landing pages and tracking

When needed, we connect campaigns to high-converting landing pages and properly set up pixels, events, and Conversion API: this ensures reliable data and better algorithm performance.

Benefits

Why invest in social ads?

Good campaigns come from the mix of data, creative work and disciplined optimization.

Precise targeting

We reach the right people with tailored audiences, interests and segmentation.

Measurable results

We set clear KPIs such as CPA, ROAS and lead volume and monitor performance continuously.

Continuous A/B testing

We test creatives, copy and audiences to steadily improve costs and conversion rates.

Reliable tracking

Correct pixels, events and settings mean cleaner data and better decisions.

Method

Take your business higher on social media

Campaign performance improves when the workflow is clear from setup to reporting.
01

Analysis and objectives

We define goals, audience and KPIs: leads, sales, qualified visits or brand awareness.

02

Tracking setup

We configure pixels, conversions and events and, when needed, Conversion API to measure everything.

03

Creatives and campaign structure

We design creatives and copy and structure campaigns and ad sets for maximum efficiency.

04

Optimization and reporting

We optimize weekly through A/B testing and provide clear, readable reports.

FAQ

Frequently asked questions

A few useful answers before you invest in social advertising campaigns.

It depends on your objective and sector. We usually recommend starting with a budget that allows meaningful data collection from the first month.

Yes, we manage campaigns on Meta and, depending on the target, we can include TikTok as well.

Early signals often appear within a few days, but performance improves through testing and optimization. After 2 to 4 weeks we usually have enough data to improve CPA and ROAS.

Not always, but a dedicated landing page usually improves conversion significantly. If needed, we can create it and integrate proper tracking.

Request a free consultation

Tell us your goal and budget: we will define a clear and sustainable social ads strategy.

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